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“I love the way that Alex focuses on the nature, quality, and emotional impact that users experience, rather than showcasing ‘what the machines can do.’ For Alex, feeling is as important as function, as is his delight in the mysteries and secret pleasures that fill his work.” Peter Gabriel
Alex is a highly acclaimed and internationally award-winning artist and designer known for his innovative merging of cutting-edge technology and art, creating captivating works that push the boundaries of artistic expression and engage on a visceral level.
Alex was the creator of a groundbreaking and hugely successful AR Art Exhibition at the AGO. This immersive digital intervention art show disrupted thought-provoking commentary with augmented reality, gaining much international recognition through awards and press, and even capturing the attention of Apple CEO Tim Cook, who came for a private tour.
Alex’s work has been exhibited at prestigious institutions worldwide, including MOMI in New York and the National Museum in Singapore. His talent has been recognized by esteemed organizations, such as the BBC and the Tate in London, solidifying his status as an influential figure in the digital art world.
In addition to several design collaborations with musician Peter Gabriel, Alex has worked with renowned artists and institutions, including director Wes Ball (Maze Runner), MIT, the Royal Shakespeare Company (UK), and Brian Froud (Dark Crystal and Labyrinth), highlighting Alex’s ability to seamlessly blend technology, art, and storytelling.
Selected Presentations & Workshops

2019  ‘Culture and Innovation’, Presentation and Round Table, The Meet Centre, Milan, Italy

2019  Art and Accessibility’, Presentation and Round Table, The National Gallery, Singapore

2018  ‘The Art of AR’ Presentation, Valencia, Spain

2017 ‘The Art of AR’ Presentation, Museum Next, New York

2017 ‘Digital Narrative Reality in 360 ° ‘ Seminar  for PROMÉXICO, Mexico City

2017  ‘Virtual Storytelling’ AMAPRO  Seminar Conference for AMAPRO, Mexico City

2016 ‘Postcards from the Leading Edge: AR and VR’, OMDC’s Digital Dialogue in Toronto

2014 ‘Reaching Young Audiences through Film and Digital Media’, Panellist at TIFF Kids, Toronto

2012 Extending the 360 Property into a Pervasive Experience’ Presentation and Panel Member at Merging Media Conference, Vancouver

2012 ‘Artistic Genius’ Keynote Presentation at the Multi-PlatFORUM 2012 in Regina, Canada

2010 ‘The Craft of Transmedia Writing’ Presentation for Television Animation Conference & Workshops at the Ottawa International Animation Festival in Canada

2009 Presentation and workshop for The Film Academy in Ludwigsburg, Germany

2007 Presentation for BTV, Bradford, UK

2004 Presentation and workshop for Hamar University in Norway on ‘Emotional Gaming’

2004 Key note presentation at the ‘Games and Story Telling Conference’ at the Helsinki School of Art and Design, Finland

2004 Presentation and workshop for the Crucible Research Studio, Finland

2004 Presentation and workshop for Submarine’s Crossmedia Symposium and Workshop Amsterdam

2003 ‘Between Games and Art’ Lecture at HGO (Högskolan på Gotland), Sweden

2003 Two presentations at Adelaide International Film Festival, Australia

2003 Presentation at ‘Crossover Australia’, South Australia

2002 Masterclass for Channel 4, London, UK

2002 ‘Creative Alchemy’ Masterclass for BAFTA’s, London, UK

2001 Presentation at USC ‘Entertainment in an Interactive Age’, LA, USA

1998 Presentation at the ‘Digital Story Telling Festival’, USA

1999 Presentation at ‘Interaction and Emotion’ Conference in Denmark

1998 Presentation at the Festival of New Cinema and New Media of Montreal, Canada

1997 Workshop and presentation at ‘Opera Totale’, Venice, Italy

1996 ‘The Artist Speaks’ address to the ELIA conference in Lisbon, Portugal

1995 Key note presentation at the CILECT World Congress of Film Schools in Oaxaca, Mexico

Selected Exhibitions

2017 to 2019 AR Art Pop Up Exhibition

    • Mexico City (PROMÉXICO)
    • Los Angelas (Art Walk)
    • Singapore (National Museum)
    • Banff (Canadian Arts Summit)
    • Valencia Spain (Digital Jove)
    • Kinston, Jamaica (Converge Summit Creators’ Showcase)
    • Poland, Warsaw
    • Toronto, Pineward Studios

2017 to 2019 AR Art Exhibition at the Art Gallery of Ontario, Toronto.

2011 Ceremony of Innocence exhibited at the Notgames Fest, Cologne

2007 Prospero’s Island exhibited at IndieCade Festival 2007 (E3, E for All, Game City)

2002-2005.  <ALT> Digital Media Exhibition. Message Quests kiosk installed at the Museum of Moving Image in New York.

2002- 2006 NESTA  ‘Inspire Me’ online exhibition  ‘Message Quests’ 

2002-2007 Arts Council of England Site hosts ‘the Angel’

2001-present BBC Digital Arts Site hosts ‘the Angel’

2002 Drunken Boat (American arts site) hosts ‘the Angel’ 

2001- 2002 NESTA  ‘Inspire Me’ site hosts ‘the Angel’ 

1999 Dreamer presented at The Tate ‘The Allure of the Digital’, London, UK


2018 Gold Award at the American Alliance on Museum Muse Awards

  • Virtual/Augmented Reality

2018 Nominated 2018 Webby Award

  • Best Use of Augmented Reality

2014 International Emmy Nomination

  • Digital Program: Children & Young People

2014 iKids Award (Kid’s Screen)

  • Best Learning App

1998 OMNI Awards USA

  • Gold medal in Interactive Entertainment 
  • Gold medal in Interactive Graphics 


  • Overall Winner


  • Gold in General Interest/Adult
  • Award of Excellence in entertainment category, shared with Droidworks from Lucas Learning
  • Best of Show out of all 7 categories, shared with X-Files from Hyperbole Studios

1998 BAFTA Interactive Entertainment Awards UK 

  • Moving Images 
  • Sound


  • Gold Medal for entertainment category
  • Runner up for the overall prize 

1997 EMMA  (European Multimedia Awards) 

  • Winner of the General Interest category: Entertainment and Leisure

1997 ATOM AWARDS, Australia 

  • Gold ATOM – Best Product of the Year
  • Most Creative/Innovative Multimedia Production of the year
  • Best Multimedia Game of the year
  • Most Entertaining Multimedia Production of the year

1997 AIMIA AWARDS, Australia 

  • Best sound composition & audio editing


  • International Award of Excellence


  • Award for the most outstanding work by a student

Have a question or comment? It would be great to hear from you!